(Laguna seca raceway) Automotive Telematics Deliver A Brave New Ride
By Mike Trudel
It’s Saturday, which means you have chores to do. You jump in your minivan and turn the ignition. Without being told, your favorite song is cued, your seat is automatically heated to your preferred temperature, and you are reminded of about how many miles you can drive until you need gas. “Oh,” you think, “I’ll get gas first.” With the touch of a button, your navigation system shows your current location and the price of gas at the five nearest gas stations.
Welcome to the world of telematics and the new wave of automotive in-car technology that’s quickly finding its way into our vehicles.
Telematics is deeply embedded hardware, software and telecommunications systems that provide an increasingly wide range of applications that serve our vehicles. These applications can enable safety, security, monitoring of vehicle health and remote diagnostics services. For the driver and passengers, telematics systems can provide dynamic location-based services such as navigation, traffic information, emergency assistance and a suite of other driver services based on two-way connectivity.
The icing on the cake is the idea of bringing the Internet to your vehicle. Automakers are working with Web companies to devise ways of connecting this technology intelligently, and advertisers are ready to jump on board and make it cost-effective, all to integrate your vehicle into the connected world.
Today’s vehicles are already providing a glimpse of what lies ahead. Many already have their own personal computer, their own cell phone and a display monitor. Add a keyboard or touch pad in-dash and the possibilities are endless. It all depends on how much information about yourself you are willing to provide. Data such as your blood type, favorite restaurants and even the stocks you own can prove useful. Ultimately, you will be able to tell your vehicle what you want it to do and when. Want an alert sent to your cell phone if your vehicle alarm goes off? Want to let your significant other know if your airbag has been deployed? Want to know when you’re driving by your favorite coffee shop? Easy to do; your vehicle will be as smart as you let it be.
Global automakers are working toward making telematics the core of the connected vehicle, and they have a strong incentive to integrate this technology as quickly as possible. The competition from connected mobile devices has clearly acted as a very powerful stimulant. Personal Navigation Devices (PNDs) and smart phones are grabbing the consumer’s fancy, and navigation systems are on a lot of wish lists.
PND manufacturers are heavily reliant on sales and are aiming their brand of navigation as a service product. As more devices have navigation capabilities, it won’t be about the hardware but about the service - something that provides two-way communication and lends itself to the consumer’s lifestyle.
Even automakers are realizing that it’s the suite of services that will help them achieve success. The wireless mobile and wireless automotive communities are fighting tooth and nail to win consumers’ hearts and minds.
One industry that is highly interested in telematics is the insurance industry. As more in-car technologies become available, automotive insurers have the opportunity to collect driver data with as much or as little granularity as they desire. They can monitor vehicle location, speed and driving times, or they can collect data on specific, narrowly defined events, such as hard braking. With better underlying data and the accompanying ability to price risk more accurately, insurers can roll out new types of products, often targeted at customers previously considered uninsurable. Information collected in the vehicle can also be used during the claims process. The overwhelming obstacle is the business issue of cost.
This is where advertisers are chomping at the bit to jump on board. Enabling these systems in your vehicle carries a cost, whether it’s a monthly subscription based on usage or a flat fee, and bringing advertisers into your vehicle can lower the cost considerably. So whenever you download a movie into your vehicle for the kids to watch on the next trip, it’s likely to be sponsored by an online movie provider. A major quick lube company will gladly make arrangements for your next scheduled oil change.
Advertisers also see the value of “knowing where you’re going” as a valuable customer relationship management tool. Remember those Saturday chores? Heading to a home improvement store? A telematics- equipped vehicle offers advertisers sophisticated, location-based options never before available. It’s all about capturing a consumer when they’re ready to make a decision. Let your system know you’re going to a home improvement store, and you get a quick glimpse at a discount being offered by one of the major chains. Once your vehicle is detected going to that location, the incentive is activated. You get something in return for sharing your data. Advertisers love that.
Mike Trudel, Freelance Writer.
Delphi Corp. is poised to apply its expertise and know-how to provide vehicle manufacturers and consumers with in-vehicle entertainment and connectivity. To learn more about Delphi Corp, please visit www.Delphi.com/4Innovation or www.Delphi.com/4Connected
Buying a Used Car Online
By Jay Gaulard
There are a couple of major benefits to buying a used car online. You do not have to spend hours going from one dealership to another. Even better, you will not have to deal with overly pushy salespeople attempting to sell you more than you can logically afford. You can always look through your local newspaper’s online automotive classified website.
Tip #1 - Before Buying a Used Auto
Before buying a used car online, learn everything you can about what it should and could include. Learn about both standard and optional automotive equipment and the fair market value for the used car. Also, consider your budget. Knowing how much you have available before you start looking will help narrow down your choices. You will also be less tempted by an unaffordable auto.
Examine exactly why you want to buy a used car. The way you will use it can have a big impact on what type of auto you purchase. If you need an automotive for family outings or carpooling, a 2-seater sports car will not work.
Tip #2 - Questions to Ask Auto Seller
Ask the seller the following questions before buying an automotive online:
* Why are they selling the car? Beware if their reason seems unreasonable.
* Do you have service records? Having the service records will let you know what required services have and have not been completed. This will help you determine possible costs after you have purchased the auto.
* Is the title in the seller’s name? It can be difficult and time consuming to get the title changed from a previous owner. Another possibility is that you or the seller may be unable to locate the previous owner
* Are there any liens attached?
* Can I have an independent mechanic physically inspect the used car?
* Can I test drive the used car before buying it?
Tip #3 - Pictures of the Used Auto
Whenever possible, check out the used car in person. Otherwise, ask for pictures of the vehicle from every angle possible (inside and out), including the engine. Although not a sure-fire way to verify if the seller is being completely honest, this can help you to avoid some surprises. Even with pictures, you still need to be careful. Read over the original description of the used car and verify that it matches the one in the photo.
Tip #4 - CarFax Automotive Report
Ask the seller for the vehicle identification number, which you will need to run a CarFax report. This is a necessary step to protect you from fraud. A CarFax report will show you most major completed repairs and whether the car has been involved in an accident. If the report shows the vehicle has been in a bad accident, but the seller says the car is in tip-top shape, consider buying a different vehicle.
Tip #5 - Automotive Pricing
Before shelling out money or agreeing to a sales price, visit the Kelly Blue Book or Edmunds website to find the fair market value of the auto. Do this after you have seen pictures of the car so that you can be accurate about the car’s condition. Keep in mind that the sales price listed online probably does not include sales tax, registration, financing fees, or licensing and title fees.
Tip #6 - Where to Buy a Used Auto
You have several options regarding where to buy a used car online. Try looking through online automotive classified ads or on dealer websites. Another possibility is visiting online auto auction sites. Whichever way you choose, always follow the previously provided tips before making a purchase.
For many reasons, buying a car online can be much trickier than buying one in person. This is especially true when you decide to buy a non-local car, as you normally will not be able to see the car in person before you get it. Following the tips above can do away with many of the pitfalls.
Jay Gaulard writes for a wide selection of websites on various topics. He is a veteran of the internet and has come to be respected in his many areas of expertise. This article was written on behalf of AutoLeeg, a popular car classifieds website.
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